Why it’s important to stop greenwash
Posted in Articles, Greenwashing, Helpful Hints, eco products on November 19th, 2009 by Wayne C – Be the first to comment
- Image by Toban Black via Flickr
From food and everyday household items to cars and plane flights, growing numbers of consumers want to make more sustainable choice. But not all ‘green claims’ can be trusted.
The issue
Consumers need reliable, simple and comparable information to make greener choices.
Information on product labels and in advertising can be useful for helping consumers make better decisions.
But consumers are getting bombarded by greenwash: deceptive marketing designed to portray a company or product as caring for the environment.
via Green watch with Choice.com.au.
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