Campaign for Safe Cosmetics : Natural and Organic Products
You might expect a product labeled “pure, natural and organic” to be, well … pure, natural and organic. But you might be in for a surprise.
Unlike the food industry, there are no legal standards for organic or natural personal care products sold in the United States. This means that companies can, and often do, use these terms as marketing gimmicks
via Campaign for Safe Cosmetics : Natural and Organic Products.
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