waynechecker.net

From food and everyday household items to cars and plane flights, growing numbers of consumers want to make more sustainable choice. But not all ‘green claims’ can be trusted.

The issue

Consumers need reliable, simple and comparable information to make greener choices.

Information on product labels and in advertising can be useful for helping consumers make better decisions.

But consumers are getting bombarded by greenwash: deceptive marketing designed to portray a company or product as caring for the environment.

via Green watch with Choice.com.au.

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Tags: Advertising, Business, Company, Consumer, Consumer Information, environment, False advertising, Greenwash

This entry was posted on Thursday, November 19th, 2009 at 10:24 PM and is filed under Articles, Greenwashing, Helpful Hints, eco products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.